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Cruisin' Smart: Bryn Mawr Rehab Hospital renames distracted driving program

Bryn Mawr Rehab Hospital August 21, 2014 News Releases

Bryn Mawr Rehab Hospital, part of Main Line Health, has renamed its successful Cruisin’ Not Boozin’® (CNB) program, a community education and awareness initiative focused on the distractions that young drivers experience behind the wheel. The new name, Cruisin’ SMART™, launches the program into its 25th year and incorporates the message that teens should not text, use cell phones, drink, take drugs, or do anything that may distract them while driving.

As an acute rehabilitation hospital, the physicians, nurses and therapists at Bryn Mawr Rehab often care for patients who have survived automobile accidents caused by distracted or impaired driving. By establishing CNB in 1989, Bryn Mawr Rehab’s goal was and still is to significantly decrease the amount of patients like this by educating young drivers about the consequences of making poor decisions when getting behind the wheel.

Cruisin’ SMART is a unique educational program that uses true-life tragedies to instruct and change attitudes. Cruisin’ SMART speakers are survivors of life-altering accidents who warn their audiences that being distracted or impaired while driving can often result in a fate worse than death. They share their earlier lives as teenagers, their fateful accidents, and their painfully long journeys through recovery. The program is in line with Bryn Mawr Rehab Hospital’s mission to prevent life-altering injuries and disability through education and skill building.

Distraction occurs visually, manually and cognitively, and texting involves all three of these types of distraction simultaneously. Taking eyes off the road, hands off the wheel and your mind off of what you’re doing while driving, even just for a moment, is extremely dangerous, and statistics show that teens between the ages 15–19 make up the largest population of distracted drivers.

“Cruisin’ SMART encourages parents and teens to communicate clearly and to set up boundaries before the teen gets into a vehicle,” says Donna Phillips, President of Bryn Mawr Rehab Hospital. “Instituting rules and consequences can help save a child’s life, and the lives of others who may be on the road with them. This program is dedicated to saving lives and preventing accidents and injury.”

Bryn Mawr Rehab Hospital increases its impact by reaching out to local schools, law enforcement, parents, juvenile justice officials and grassroots community groups to collectively address the health and behavioral risks that threaten youth, families and communities.

About Main Line Health

Founded in 1985, Main Line Health is a not-for-profit health system serving portions of Philadelphia and its western suburbs. Main Line Health’s commitment—to deliver advanced medicine to treat and cure disease while also playing an important role in prevention and disease management as well as training physicians and other health care providers—reflects our intent to keep our community and ourselves well ahead. A team of more than 10,000 employees and 2,000 physicians care for patients throughout the Main Line Health system.

At Main Line Health’s core are four of the region’s most respected acute care hospitals—Lankenau Medical Center, Bryn Mawr Hospital, Paoli Hospital and Riddle Hospital—as well as one of the nation’s recognized facilities for rehabilitative medicine, Bryn Mawr Rehabilitation Hospital.

The Main Line Health system also includes Mirmont Treatment Center for drug and alcohol recovery; Main Line Health HomeCare & Hospice, which includes skilled home health care, hospice and home infusion services; Main Line Health Centers, primary and specialty care, lab and radiology, and other outpatient services located in Broomall, Collegeville, Concordville, Exton and Newtown Square; Lankenau Institute for Medical Research, a biomedical research organization; and Main Line HealthCare, one of the region’s largest multispecialty physician networks.

Main Line Health is the recipient of numerous awards for quality care and service, including System Magnet® designation, the nation’s highest distinction for nursing excellence, the Mid-Atlantic Alliance for Performance Excellence (MAAPE) Excellence Award, and recognition as among the nation’s best employers by Forbes magazine. Main Line Health is committed to creating an environment of diversity, respect and inclusion and has proudly embraced the American Hospital Association’s #123forEquity Pledge to Act to eliminate disparities in care. We are dedicated to advancing patient-centered care, education and research to help our community stay healthy.

About Bryn Mawr Rehab Hospital

Bryn Mawr Rehab Hospital, a member of Main Line Health, is a leader in the field of physical medicine and rehabilitation. The 148-bed, not-for-profit hospital offers the full continuum of rehabilitation services, including acute inpatient care, as well as outpatient services for adults and adolescents. The range of illnesses and injuries treated at Bryn Mawr Rehab Hospital includes traumatic, mild traumatic and non-traumatic brain injury, stroke and other neurological disorders, spinal cord injury and amputee and orthopedic injuries and illnesses. In addition, Bryn Mawr Rehab provides rehabilitation services at convenient outpatient locations in the western suburbs of Philadelphia. The hospital has also achieved Magnet® designation, the nation’s highest distinction for excellence in nursing care.


Bridget Therriault
Director, Communications
Office: 484.580.1025
Cell: 484.222.9154