Smart™ is an award-winning program developed and sponsored by Bryn
Mawr Rehab Hospital. Formerly known as Cruisin’ Not Boozin’® (CNB), Cruisin’
Smart launches the program into its 25th year with a new look and
new message all within the same amazing programming. Cruisin’ Smart
tailored sessions for students from elementary school through college.
These sessions, presented to over 30,000 people each year, take a
peer-to-peer approach to educating students on the dangers of impaired
and distracted driving. The program includes first-hand accounts from
survivors of motor vehicle accidents that happened because someone was
driving recklessly, driving while distracted, or driving under the
influence of alcohol or drugs.
Cruisin’ Smart: Our Approach
Cruisin’ Smart speakers live with life-changing injuries, ranging
from paralysis to brain injuries, and many of them are former Bryn Mawr
Rehab patients who want to give back to a larger community. They were
either a driver, passenger, pedestrian, or passing motorist when their
lives changed forever in a single moment. They share first-hand accounts
of what happened after one tragic decision behind the wheel.
Cruisin' Smart forums take a multi-pronged approach to this
emphasizing the importance of responsible decisions
explaining the dangers of driving while impaired by alcohol or
drugs, or distracted by roughhousing passengers, texting while
driving, adjusting a playlist, checking social media, or
anything that takes a driver’s eyes off the road
telling the truth about coping with devastating injuries
facilitating interactive discussions and role-playing
promoting Safety Plan strategies to help students say “no” when
they encounter dangerous situations
administering and analyzing surveys that help educators better
understand their students’ habits and attitudes
Our mission is to continue to provide a superior educational experience
that will empower individuals to make informed decisions leading to the
prevention of disabilities, healthier communities and an enhanced
quality of life.
The Reality About Distracted and Impaired Driving
In 2010, 56 percent of drivers in the age group of 15–20 who
were involved in a fatal drunk driving crash were reportedly not
wearing seatbelts. (CDC)
One in 10 teens say that within the past month they drove a
vehicle after drinking alcohol. (CDC)
72 percent of students have consumed alcohol by the end of high
school, and more than 37 percent have done so by the eighth
grade. (NIDA and SADD)
The Center for Injury Prevention at the Children’s Hospital of
Pennsylvania reports that driving while using a cell phone
represents the same impairment as someone with a Blood Alcohol
Content (BAC) of twice the legal limit, and driving while
texting is the same as driving a vehicle with a BAC of four
times the legal limit.
11 percent of drivers under the age of 20 involved in fatal
crashes were reported as distracted at the time of the crash.
Ways to Get Involved
Many of our speakers are people who are recovering from auto accidents
related to distracted or reckless driving, or driving under the
influence. While some speakers are patients or former patients, others
have not been in accident themselves, but choose to get involved because
their child was injured or killed by a driver who made a fatal choice.
Administrators and educators who want to learn more about bringing the Cruisin'
Smart program to their campus are encouraged to call us for more
information or to schedule a seminar.
Since Cruisin' Smart’s launch in 1989 as Cruisin' Not Boozin',
our programs have reached over 500,000 students, from elementary school
through college, in the tri-state area. Since distracted driving or
driving under the influence is the number-one killer of teenagers today,
it’s impossible to calculate how many lives have been and can be saved
when a Cruisin' Smart session makes a young driver think twice
about reckless behavior on the road. As one of our speakers emphasizes, teenagers
behind the wheel aren’t kids. Once their decisions affect other people,
they become adults, with adult responsibilities in their communities.
For more information about Cruisin’ Smart, call the Program
Coordinator at 484.596.5465 or email firstname.lastname@example.org.
For more information, call 1.866.CALL.MLH.