Win-win for individuals and communities
Infusing health care services into a community creates positive outcomes on an individual and community level:
Individual: People most in need of healthy food access and preventive health screenings benefit from partnerships like those between Lankenau and The Food Trust. By working together to increase the purchasing power of healthy foods and educating and empowering individuals to make healthy decisions, health care institutions and food access partners can combat food insecurity and health disparities.
Community: Building customer demand and sales by colocating services like health screenings, nutrition education and cooking demonstrations has proven an effective strategy for driving the sale of nutritious foods at farmers markets and in small stores. Farmers and corner store owners value programs like Philly Food Bucks and Heart Smarts because of the community-building the programming creates, and because healthy food incentive programs support healthy bottom lines for these small businesses.