Creative strategy focuses on the humanity of health care
As a provider of unparalleled patient experiences for community members of Philadelphia and its western suburbs for generations, Main Line Health has set out to demonstrate that the difference between good health care and great health care begins with exceptional delivery, which ultimately leads to how it makes a patient and their family members feel. Be seen represents both the advanced, professional care and the emotional support provided by the Main Line Health staff.
“The launch of this campaign authentically brings to life everything we believe at Main Line Health, most notably, our conviction that great medicine is not just highly scientific and complex, it is also deeply personal,” says Jack Lynch, president and CEO, Main Line Health. “Be seen is about more than giving you access to clinicians, care and facilities that understand and meet your health care needs. It’s also a reminder that when you’re a patient at one of our hospitals, health centers or physician offices, you’re not a number or a chart; you’re an individual who can expect personalized and compassionate care. To us, you’re not just a patient, you’re an uncle, a neighbor, a sister, a parent, a friend.”
Be seen presents a more unified approach to “systemness”—demonstrating the collective dedication of the staff at each Main Line Health hospital and entity to provide quality, compassionate care in every phase of life, through every step of the health care journey.
“As a regional health system, we have saved and changed the lives of our friends, neighbors and communities for generations by providing advanced medical care that is delivered with skill, professionalism and compassion,” says Carolyn Gorman, senior vice president, Strategy, Business Development, Communications and Marketing, Main Line Health. “Modeling consistent compassionate care makes us better health care practitioners and simply put, better humans. This noble notion is the very core of our exciting campaign.”
The Be seen campaign will appear on television, billboards, bus shelters, print media, digital and social media, and various other out-of-home tactics visible throughout the Greater Philadelphia region. For information about the campaign, visit mainlinehealth.org/beseen.
