Creative strategy focuses on the humanity of health care

As a provider of unparalleled patient experiences for community members of Philadelphia and its western suburbs for generations, Main Line Health has set out to demonstrate that the difference between good health care and great health care begins with exceptional delivery, which ultimately leads to how it makes a patient and their family members feel. Be seen represents both the advanced, professional care and the emotional support provided by the Main Line Health staff.

“The launch of this campaign authentically brings to life everything we believe at Main Line Health, most notably, our conviction that great medicine is not just highly scientific and complex, it is also deeply personal,” says Jack Lynch, president and CEO, Main Line Health. “Be seen is about more than giving you access to clinicians, care and facilities that understand and meet your health care needs. It’s also a reminder that when you’re a patient at one of our hospitals, health centers or physician offices, you’re not a number or a chart; you’re an individual who can expect personalized and compassionate care. To us, you’re not just a patient, you’re an uncle, a neighbor, a sister, a parent, a friend.”

Be seen presents a more unified approach to “systemness”—demonstrating the collective dedication of the staff at each Main Line Health hospital and entity to provide quality, compassionate care in every phase of life, through every step of the health care journey.

“As a regional health system, we have saved and changed the lives of our friends, neighbors and communities for generations by providing advanced medical care that is delivered with skill, professionalism and compassion,” says Carolyn Gorman, senior vice president, Strategy, Business Development, Communications and Marketing, Main Line Health. “Modeling consistent compassionate care makes us better health care practitioners and simply put, better humans. This noble notion is the very core of our exciting campaign.”

The Be seen campaign will appear on television, billboards, bus shelters, print media, digital and social media, and various other out-of-home tactics visible throughout the Greater Philadelphia region. For information about the campaign, visit mainlinehealth.org/beseen.

Founded in 1985, Main Line Health is a not-for-profit health system serving portions of Philadelphia and its western suburbs. Main Line Health’s commitment—to deliver advanced medicine to treat and cure disease while also playing an important role in prevention and disease management as well as training physicians and other health care providers—reflects our intent to keep our community and ourselves well ahead. A team of more than 10,000 employees and 2,000 physicians care for patients throughout the Main Line Health system.

At Main Line Health’s core are four of the region’s most respected acute care hospitals—Lankenau Medical Center, Bryn Mawr Hospital, Paoli Hospital and Riddle Hospital—as well as one of the nation’s recognized facilities for rehabilitative medicine, Bryn Mawr Rehabilitation Hospital.

The Main Line Health system also includes Mirmont Treatment Center for drug and alcohol recovery; Main Line Health HomeCare & Hospice, which includes skilled home health care, hospice and home infusion services; Main Line Health Centers, primary and specialty care, lab and radiology, and other outpatient services located in Broomall, Collegeville, Concordville, Exton and Newtown Square; Lankenau Institute for Medical Research, a biomedical research organization; and Main Line HealthCare, one of the region’s largest multispecialty physician networks.

Main Line Health is the recipient of numerous awards for quality care and service, including System Magnet® designation, the nation’s highest distinction for nursing excellence, the Mid-Atlantic Alliance for Performance Excellence (MAAPE) Excellence Award, and recognition as among the nation’s best employers by Forbes magazine. Main Line Health is committed to creating an environment of diversity, respect and inclusion and has proudly embraced the American Hospital Association’s #123forEquity Pledge to Act to eliminate disparities in care. We are dedicated to advancing patient-centered care, education and research to help our community stay healthy.