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Which digital marketing trends for health care providers will prevail?

February 4, 2017 In the News

MedCityNews asked several health care marketing experts one question: What is the biggest trend in digital marketing for providers as we start 2017?

Andy Gradel, system director, Digital Marketing at Main Line Health, said, “Content personalization is at the top of our list over the next 12–18 months. With people consuming more content than ever, yet spending less time on any individual sites, it’s essential that our visitors are presented with options and calls to action that are relevant to what they need.”

See what else is on the horizon in these interviews.