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New Senior Vice President of Marketing and Business Development Named at Main Line Health

Friday, September 21, 2012

Lydia Hammer(Bryn Mawr, Pa. – September 17, 2012) – Lydia Hammer has been appointed Senior Vice President (SVP), Marketing and Business Development for Main Line Health. Hammer is responsible for overseeing Main Line Health’s efforts in marketing, business development, strategic planning, and communications as it continues to position itself as a regional leader in providing high-quality care and a superior experience.

With over 25 years of healthcare experience, Hammer has an extensive background in both hospital management and healthcare consulting. Her roles include Vice President for Planning, Marketing and Public Affairs for Hahnemann University Hospital, Partner and Executive Vice President for The Katz Consulting Group, and Partner, Kurt Salmon Associates.

“Main Line Health will no doubt benefit from Lydia’s considerable talents and we look forward to partnering with her as she offers her strategic insight and innovative thinking to help position our organization for the future,” said Jack Lynch, President and CEO, Main Line Health.

Most recently, Hammer served as Director of Business Development for St. Christopher’s Hospital for Children in Philadelphia. In this role, Hammer reported to the CEO and was responsible for all strategic planning, new program development, and marketing. Prior to her role at St. Christopher’s, Hammer founded Lydia Hammer Health Care Management Consulting—a business development and strategic planning consulting firm.

“Main Line Health has a tremendous reputation for its nationally recognized achievements in providing superior patient care and is known within the industry to be a great place to work,” said Hammer. “I am looking forward to joining the team and being part of Main Line Health’s quality care and continued growth.”              
Hammer holds a bachelor’s degree in political science from the University of Maryland and she earned her Master of Public Health from the University of California, Berkeley with a specialization in Health Policy, Planning and Administration.

Hammer and her family reside in Villanova, PA.

About MLH

Founded in 1985, Main Line Health (MLH) is a not-for-profit health system serving portions of Philadelphia and its western suburbs. At its core are four of the region’s respected acute care hospitals — Lankenau Medical Center, Bryn Mawr Hospital, Paoli Hospital and Riddle Hospital — as well as one of the nation’s premier facilities for rehabilitative medicine, Bryn Mawr Rehab Hospital; Mirmont Treatment Center for drug and alcohol recovery; and the Home Care Network, a home health service. Main Line Health also consists of Main Line HealthCare, one of the region’s largest multi-specialty physician networks, and the Lankenau Institute for Medical Research, a non-profit biomedical research organization located on the campus of Lankenau Medical Center. Main Line Health also consists of four outpatient health centers located in Broomall, Collegeville, Exton and Newtown Square. Main Line Health hospitals, with more than 10,000 employees and 2,000 physicians, are the recipients of numerous awards for quality care and service, including recognition among Truven Health Analytics’ list of Top 100 Hospitals and top 20% of health systems in the nation, and Magnet®, the nation’s highest honor for nursing excellence. Main Line Health is among the area’s leaders in medicine, providing advanced patient-centered care, education and research to help our community stay healthy.

Contact
Bridget Therriault
Director, Communications
Office: 484-580-1025
Cell: 484-222-9154
therriaultb@mlhs.org

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