Bryn Mawr Rehab Hospital Launches Ad Campaign Highlighting Expertise in Brain Rehabilitation
Thursday, April 12, 2012
(Malvern, Pa. – April 12, 2012) — A new advertising campaign showcasing Bryn Mawr Rehab Hospital as the best choice for brain rehabilitation in the Philadelphia area has been launched. Created by Malvern-based advertising agency Mangos, Inc., the television and radio spots help the audience better understand the challenges patients face in their long journey back from brain injury and the importance of choosing an experienced, dedicated team for their care. The spots will be featured on leading television and radio stations throughout the Philadelphia market.
“The brain rehabilitation team at Bryn Mawr Rehab Hospital understands the challenges facing brain injury patients in their rehabilitation, which is poignantly conveyed in the ad campaign,” said David Long, MD, Medical Director of the brain injury rehabilitation program at Bryn Mawr Rehab Hospital. “The commercials effectively emphasize our innovative, creative approach to brain rehabilitation and the relentless work of our staff in achieving the maximum recovery possible for each patient. When treating patients recovering from a stroke or a traumatic brain injury, you don’t want to give up too soon. ”
The thought-provoking television commercial uses a striking metaphor to help the viewer grasp the dreamlike place between emerging awareness and returning to function. The spot visually simulates the whole journey from being in limbo to resurfacing to a new life. The radio spots quickly engage the audience with mental images of the experience of recovering from stroke or traumatic brain injury.
As a leader in physical medicine and rehabilitation, Bryn Mawr Rehab Hospital treats more patients than any other acute inpatient rehabilitation facility in Pennsylvania or the Delaware Valley region, based on information from PHC4 and the Delaware Valley Healthcare Council. The hospital treated more than 700 stroke patients and more than 500 brain injury patients last year, plus hundreds of spinal cord, orthopedic and amputee patients. In Press Ganey Survey results, 98 percent of patients gave Bryn Mawr Rehab the highest rating possible and said they would “recommend to others.”
About Bryn Mawr Rehab Hospital
Bryn Mawr Rehab Hospital, a member of Main Line Health, is a leader in the field of physical medicine and rehabilitation. The 148-bed, not-for-profit hospital offers the full continuum of rehabilitation services, including acute inpatient care, as well as outpatient services for adults and adolescents. The range of illnesses and injuries treated at Bryn Mawr Rehab Hospital includes traumatic, mild traumatic and non-traumatic brain injury, stroke and other neurological disorders, spinal cord injury and amputee and orthopedic injuries and illnesses. In addition, the Main Line Health Outpatient Rehab Network provides rehabilitation services at convenient locations in Philadelphia’s western suburbs for patients of all ages. For more information about Bryn Mawr Rehab Hospital, visit mainlinehealth.org/rehab.
Contact
Bridget Therriault
Director, Communications
Office: 484-580-1025
Cell: 484-222-9154
therriaultb@mlhs.org
Connect with
New Appointments
1.866.CALL.MLH
(Malvern, Pa. – April 12, 2012) — A new advertising campaign showcasing Bryn Mawr Rehab Hospital as the best choice for brain rehabilitation in the Philadelphia area has been launched. Created by Malvern-based advertising agency Mangos, Inc., the television and radio spots help the audience better understand the challenges patients face in their long journey back from brain injury and the importance of choosing an experienced, dedicated team for their care. The spots will be featured on leading television and radio stations throughout the Philadelphia market.
“The brain rehabilitation team at Bryn Mawr Rehab Hospital understands the challenges facing brain injury patients in their rehabilitation, which is poignantly conveyed in the ad campaign,” said David Long, MD, Medical Director of the brain injury rehabilitation program at Bryn Mawr Rehab Hospital. “The commercials effectively emphasize our innovative, creative approach to brain rehabilitation and the relentless work of our staff in achieving the maximum recovery possible for each patient. When treating patients recovering from a stroke or a traumatic brain injury, you don’t want to give up too soon. ”
The thought-provoking television commercial uses a striking metaphor to help the viewer grasp the dreamlike place between emerging awareness and returning to function. The spot visually simulates the whole journey from being in limbo to resurfacing to a new life. The radio spots quickly engage the audience with mental images of the experience of recovering from stroke or traumatic brain injury.
As a leader in physical medicine and rehabilitation, Bryn Mawr Rehab Hospital treats more patients than any other acute inpatient rehabilitation facility in Pennsylvania or the Delaware Valley region, based on information from PHC4 and the Delaware Valley Healthcare Council. The hospital treated more than 700 stroke patients and more than 500 brain injury patients last year, plus hundreds of spinal cord, orthopedic and amputee patients. In Press Ganey Survey results, 98 percent of patients gave Bryn Mawr Rehab the highest rating possible and said they would “recommend to others.”
